Marketing Associate

Breas Medical is a global company headquartered in Sweden, with over 30 years of expertise in ventilation, airway clearance and sleep solutions. We are passionate experts dedicated to respiratory care, with unwavering focus on the patient and the caregiver, delivering high quality and reliable products. We respond to your changing needs with agility, and while growing globally, we take customer care personally. Our solutions cover a broad range of devices, consumables, service solutions, educational & training programs and comprehensive connectivity capabilities to improve the quality of life of patients, from hospital to home care.  

The Marketing Associate  is a  key part of the USA Marketing & Product Management team who’s responsibility is to help empower commercial success of the Vivo Ventilation Solutions with the creation and implementation of the commercial marketing strategy with secondary responsibility to support Sleep segment marketing activities.

Responsibilities: 

• Execute primary market research, competitor reviews, positioning, pricing
•  Work closely with USA Sales force to provide training and tools enabling the team to grow the  business and reach targets
•  Works closely with key customers to understand their needs and translate those into actionable activities
• Continuously gather information about market trends, customer needs, clinical trends, competition, Regulatory, etc, to define opportunities and threats for the business and initiate appropriate actions
• Help prepare a competitive pricing strategy to grow the business while maintaining our margins
• Create a strong Breas brand through an attractive visual image (implementing Breas branding guidelines) and consistent messaging
•  Develop and deploy high-impact marketing campaigns 
• Develop and deploy innovative multi-channel promotional campaign tools and programs to support the sales force and to increase customer contacts through new channels including traditional advertising, e-mail blasts, direct mail and social media. Evaluate outcomes.
•  Develop the website in line with marketing activities, product launches and new technology and ensure that they are secure and technically up to date.
• Prepare and evaluate the effect of other marketing activities

 Requirements

• A bachelor’s degree in Marketing, Graphic design or other relevant discipline
• Excellent skills with graphic design software (eg Adobe InDesign)
• WordPress skills to execute website updates
• Experience from medical devices and preferably also consumer marketing
• Fluent in English

Characteristics

• Strong customer orientation
• Clear thinker, able to work in structured way
• Ability to manage multiple projects simultaneously and to deliver results according to agreed timelines
• Strong team player
• Creative mindset generating ideas for marketing activities and for removing obstacles in project execution