Global Head of Strategic Marketing

Location

Mölnlycke

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2025-06-05

When you can´t breathe, nothing else matters. That’s why a career at Breas Medical matters.

Our mission is to improve the quality of life and care of respiratory patients around the world through a personal commitment to innovation, quality, and customer focus.

Are you our next Global Head of Strategic Marketing?

Are you a visionary leader with a passion for strategic marketing? Breas Medical is seeking a dynamic Global Head of Strategic Marketing to lead our brand marketing efforts and drive the strategic direction of the Breas Brand on a global scale. This is an exciting opportunity to make a meaningful impact in the medical device industry, particularly within the field of respiratory care, by bringing together a global vision and regional insights to drive long-term growth.

This role is based in Europe and reports directly to the Chief Marketing & Strategy Officer. You will lead a team of two global marketing professionals located at Breas HQ in Sweden. In addition to leading your direct reports, you will play a critical role in guiding and coordinating marketing colleagues across regions through a matrix structure. You will be responsible for ensuring strong alignment between global and regional marketing, integrating local market insights into our global strategies.

Main responsibilities

Strategic Marketing Leadership: Develop and implement comprehensive global marketing strategies to enhance brand awareness and drive customer engagement.
Market Analysis & Insights: Lead market research efforts to identify trends, customer needs, and competitive dynamics in the respiratory space. Provide actionable insights to guide decision making and market positioning.
Brand Management: Define and communicate the global brand strategy, ensuring consistency across regions while tailoring to local market needs.
Product Launches: Collaborate with Therapeutic Area Leads and General Managers on launch strategies for new products or markets.
Digital Marketing & Content: Develop and oversee digital marketing strategies to drive awareness and engagement within the healthcare community.
Regulatory & Compliance Coordination: Ensure all marketing materials and strategies comply with local and international regulations, working closely with regulatory and legal teams.
Value Strategy: Build competencies and create excellence in market access strategies, contracting, pricing, and reimbursement mechanisms.
People Leadership: Leadership with clear vision, coaching and guidance, to enable strong performance in a highly international environment.

To be successful in this job, we believe that you possess the following requirements and skills.

Bachelor’s degree in Marketing, Business Administration, or a related field. (Master's degree preferred).
Experience in the medical device or pharmaceutical industry.
Proven experience in a senior marketing leadership role in a global or multinational organization, where you’ve demonstrated a global mindset and global marketing capabilities.
Strong analytical skills and experience in market research and insights.
Proficiency in digital marketing platforms and tools, including CRM systems, SEO, and content marketing.
Exceptional communication skills with the ability to influence stakeholders at all levels.

Why Join Us?

At Breas, we are committed to innovation and excellence in the medical device industry. As the Global Head of Strategic Marketing, you will play a crucial role in shaping the future of our brand and driving growth in a rapidly evolving industry. If you are a strategic thinker and excellent leader, with a passion for healthcare and marketing, we want to hear from you!

Apply Now and be part of a team that is making a difference in the world of respiratory care solutions.

More About Us

Breas Medical is a global company headquartered in Sweden, with over 30 years of expertise in ventilation, airway clearance and sleep solutions. We are passionate experts dedicated to respiratory care, with unwavering focus on the patient and the caregiver, delivering high quality and reliable products. We respond to your changing needs with agility, and while growing globally, we take customer care personally. Our solutions cover a broad range of devices, consumables, service solutions, educational & training programs, and comprehensive connectivity capabilities to improve the quality of life of patients, from hospital to home.

Breas Medical employs over 300 people globally. Our solutions reach 50 counties around the world, and we manufacture our product in four countries, China, UK, Sweden, and the US.

Find out more about Breas:
educationbybreas.com
breas.com

or check out our channel on Twitter, LinkedIn, or Facebook.

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1. Privacy Notice

1.1 Who are we?

Breas was founded in Gothenburg, Sweden, in 1991 and has provided innovative respiratory medical device products to the global market for more than 25 years. Breas Medical AB, Breas Medical, Inc., Breas Medical Ltd., Breas Medical SRL, and Breas Medical GmbH (“BREAS” “We” “Our” “Us”). Breas has long been known for its Swedish design, reliable technology and ease of use. Breas offers a comprehensive line of respiratory medical devices in Homecare Life Support Ventilation, Non-Invasive Ventilation, Airway Clearance and CPAP treatment.

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Our Information Governance Officer and data protection representatives can be contacted directly here:

privacy@breas.com
+46 031 86 88 00
Breas Medical AB, Företagsvägen 1, 435 33 Mölnlycke, Sweden

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The personal data We collect will be used for the following purposes:

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Consent is required for Breas to process these types of personal data, but it must be explicitly given. Where We are asking You for sensitive personal data We will always tell You why and how the information will be used.

You may withdraw consent at any time by contacting our Information Governance Officer at:

privacy@breas.com
+46 031 86 88 00
Breas Medical AB, Företagsvägen 1, 435 33 Mölnlycke, Sweden

If You would like to close Your Workbuster account, please contact our HR Department at career@breas.com.

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For You to apply for a position or submit a spontaneous application at Breas.
Sending You a confirmation email that your application was received and to notify You about position updates, book interviews, and provide additional information.

1.4 Retention period

Breas will process Your personal data for two years and one month. Once You have requested to have Your account closed then Breas will delete all personal data within two weeks of the request.

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Right of access – You have the right to request a copy of the information that We hold about You.
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Right of portability – You have the right to have the data We hold about You transferred to another organisation.
Right to object – You have the right to object to certain types of processing such as direct marketing.
Right to object to automated processing, including profiling – You also have the right to be subject to the legal effects of automated processing or profiling.
Right to judicial review: in the event that Breas refuses Your request under rights of access, We will provide You with a reason as to why. You have the right to complain as outlined in clause 1.6 below.

1.6 Complaints

In the event that You wish to make a complaint about how Your personal data is being processed by Breas, or how Your complaint has been handled, You have the right to lodge a complaint directly with the supervisory authority Datainspektionen in Sweden, Die Bundesbeauftragte für den Datenschutz und die Informationsfreiheit in Germany, The Information Commissioner’s Office in the UK, or Agencia de Protección de Datos in Spain and Breas’s Information Governance Officer. For questions regarding a complaint You have please contact Us at:

privacy@breas.com
+46 031 86 88 00
Breas Medical AB, Företagsvägen 1, 435 33 Mölnlycke, Sweden

1.7 Privacy Statement

Read more about how and why We use Your data here.

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Global Head of Strategic Marketing

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